Photo retouching is the process of enhancing and altering images to improve their overall appearance. It involves manipulating various elements such as color, lighting, texture, and composition to create a desired visual effect. Skilled retouchers use advanced software tools to remove blemishes, wrinkles, or imperfections, adjust skin tones, and create a more polished and professional look. Additionally, they can modify backgrounds, add or remove objects, and enhance details to create a visually stunning image. Photo retouching is widely used in the fashion, advertising, and photography industries to create flawless images that capture attention and evoke desired emotions.